The title difference
Holistic | We optimize your 4Ps: Product, Price, Promotion, and Placement. While many marketing agencies focus solely on Promotion, we ensure all four factors function cohesively to deliver optimal results.
Thinkers and doers | We are not advisors or fractional CMOs who just offer high-level strategies. We assess your ecosystem, provide customized solutions and bring it to life seamlessly.
Disruptive | We thrive on being intentionally unconventional. We’ve started by disrupting our own industry, giving brands of all sizes access to the tools used by leading brands. We operate on this mindset to help you stand out.
Practical | We have experience working on brands of all sizes, growth stages, and categories. We create the most effective plan based on your size and budget.
Flexible | Our services are customizable. Whether you prefer hourly, retainer, or project-based, we can work with your needs.
Your Core Team
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Stephanie Zhuang
FOUNDER
15+ years of Brand Management experience at global and start-up CPGs growing brands across Beauty, Supplements, Food and Personal Care categories.
I help founders and leaders unlock their brand’s full potential by connecting business priorities with consumer needs and crafting custom strategies to navigate complex market dynamics.
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Jessica Evans
PARTNER
10+ years of Brand Management experience on globally expanding and start-up CPGs specializing in ‘better for you’ food and sport + health supplement brands.
I help bring your brand vision and story to life through efficient and effective processes that deliver results. I cut through the ‘fluff’ and get things done to help you stay connected to your audience and ahead of competition.
Brands we’ve worked on
