Flexible brand management services for modern B2C brands.
stand out with title.
Where will your story take you?
We are a team of professional brand experts who live and breathe consumer products. Our mission is to provide accessible and flexible brand management services to businesses of all sizes and growth stages. We're the practical problem-solvers, strategic thinkers, and meticulous executors you need to take your brand to the next level.
Ready to write your next chapter with us?
What is Brand Management?
Brand management is about driving cohesion and effectiveness. Thinking strategically and acting with intention, brand managers design every aspect of the business with interconnectedness in mind. Brand management goes beyond advertising and content; it encompasses the entire consumer journey, from product design to pricing to shopper experience, ensuring that all elements are optimized to generate sales and build brand loyalty.
Brand management experts simplify complexity, create order out of chaos and bring clarity in the most uncertain of times.
Our Services
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Information and data have little value without the ‘so what’. We help you dig deep to find the magic insight that unlocks your competitive edge.
How?
Category & competitive analysis
Primary consumer research (qualitative & quantitative)
Sales data analytics: Nielsen, IRI, SPINs, Numerator, Shopify
Social listening & trend forecasting
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What do you stand for and how do you want to make people feel? Backed by consumer insights, we help you craft the right story, benefits, and visuals to attract your ideal consumer like no one else can.
How?
Target market identification
Brand & product position development
Content strategy development
Brand identity & story design
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At the core, products generate revenue. We help ensure you have a robust innovation pipeline that is informed by consumer needs, brand fit, and backed by a sound business case.
How?
Need gap identification
Product concept development & testing
Business case development
Pricing and price pack strategy
Stage gate process design & implementation
Packaging development
Retail sell-in story development
Product launch execution
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Overwhelmed and distracted by new information coming at you from all directions? Too busy with the day-to-day to look at the big picture? We help you zone in on what matters, action the right levers to win, and confidently navigate through complexities.
How?
Strategic business review
Growth framework development
Portfolio mix analysis & strategy
Key issues, strategy & tactics development (1-5 years)
Execution work plan & RACI design
Project trackers and performance dashboards
Check and adjust updates
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With solid foundations, it’s time to shout from the rooftop and get noticed. We bring a strategic and practical approach to campaign executions with both short and long-term ROI in mind.
How?
Brand and competitive audit
Integrated campaign strategy and planning
Digital marketing funnel design
Creative and content execution
Out of home & experiential execution
PR, affiliate and influencer program design and execution
Performance tracking and adjustments
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Running a business can often feel isolating. It's crucial to have a capable support team to help you feel confident and informed. We have curated a network of trusted industry experts who can steer you toward success and away from costly mistakes. Tips, connections, or hands-on help, tap into our network and edge ahead of competition.
Who?
E-commerce
Sales & Distribution
Regulatory (US & Canada)
Finance & Accounting
Health Care Professional Marketing
Organizational Design & Change Management
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We have a strong desire to share the brand management discipline with as many people as possible. If you have employees who want to learn more about brand management, we can provide them with the necessary tools and frameworks to get started.
CATAGORIES WE’VE WORKED ON
SKIN CARE
HOUSEHOLD GOODS
SUPPLEMENTS
WOMEN'S HEALTH
FOOD
HOSPITALITY
SKIN CARE HOUSEHOLD GOODS SUPPLEMENTS WOMEN'S HEALTH FOOD HOSPITALITY
When to consider title?
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Feel like you’re doing a lot but not quite sure where it’s taking you? It’s easy to get wrapped up in shiny tactics but without the ‘why’ behind it, it can lead to wasted time and resources. We’re here to help you identify the ‘why’ before leaping into the ‘how’.
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Opportunities are flowing in, but the right path is getting increasingly unclear. We help you identify the right opportunities while filtering out the noise and staying focused on what's important. We also help you get the job done.
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You have your plate full but there’s a product launch, major sales cycle or campaign that needs to get done. Delegate tasks big or small to us and stay sharp and focused on leading the charge.
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Tactical agencies and Martech software can be valuable partners for growth, but it's important to know how to work with them and which ones align with your needs. We get the most out of external vendors and help simplify your marketing structure.
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Market dynamics are shifting faster than ever and it’s crucial to keep evolving and reassessing your playbook. We diagnose, problem-solve solve and bring fresh industry knowledge to unlock future growth.
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Whether you need budget flexibility, have a headcount freeze, or are not ready to manage in-house staff, we got you. There are no fixed contracts or onerous retainers with title. We get the job done on your terms.
